Multi-Media Strategy
Having worked on screens of all sizes from websites and social media to broadcast,
I give my audiences the information they need in the way they want to receive it.
Sinking Cities
About: Four-part national PBS documentary series, Sinking Cities was tailored for digital, social media, and broadcast experiences. This series showcased the climate challenges facing four global cities: New York City, London, Tokyo, and Miami.
Scope: Copywriter and organizer for marketing (paid and organic), digital product launch, and digital asset management of this PBS national documentary series. This included live-tweeting during broadcast premieres, marketing toolkits shared with external partners, learning materials created in partnership with WNET’s Kids Media and Education team, and evergreen social media assets.
Results: 1.5 million broadcast viewers and 270,000 digital streaming views. Outreach partners included Columbia University’s Earth Institute, The Wildlife Conservation Society and 100 Resilient Cities.
Sample Work:
Caretakers
About: PBS digital docuseries that expanded the definition of care work through the stories of Filipino caretakers, who professions range from therapist and nurse to drag mother and food activist.
Scope: Copywriter for social media content and digital metadata. Organized digital asset management, digital product launch, and marketing of this digital documentary series.
Results: Nominated for 2022 GLAAD Media Award and four New York Emmy Award nominations. Over 54K views on YouTube
Sample Work:
The Power of A Pardon
About: PBS digital docuseries showcasing the journeys of five formerly incarcerated individuals whose lives have been on pause due to an unjust criminal justice system. This series follows those impacted by the Pennsylvania Pardon Board and the opportunities a pardon can offer.
Scope: Project manager and copywriter for digital assets, digital product launch, and digital marketing. Liaised between production company, PR team, and national PBS network to create an extensive marketing plan.
Result: Series resonated with current and former incarcerated PBS viewers with episode 2 “Cambodian Refugee ‘Rickie’ Chhoeun Fights the Criminal Justice System” garnering 28K views on YouTube.
Sample Work: